Role and Responsibilities:
Lead the social media strategy for Firmdale Hotels across Instagram, Facebook, LinkedIn and TikTok. Take ownership of copywriting, content creation, scheduling, publishing and community management for the social channels. Create high end content across various pillars (rooms, restaurants, bars, private events) and grow our channels, increase brand recognition and loyalty, and reach new audiences.
Work with the Senior Social Media & Content Executive and New York Social Media Manager to execute an insight-led social media strategy aligned with wider PR, marketing and commercial objectives – driving awareness, engagement, website traffic, bookings and revenue
Create day-to-day content as well as deliver social campaigns for exciting pop ups, activations and seasonal moments
Proactively identify and test emerging social media trends, formats and opportunities that could work for Firmdale
Manage our paid social agency for Instagram and Facebook, working closely with them to execute and report on campaigns to drive awareness for the hotels and restaurants
Execute a creator-led strategy for TikTok
Manage content creators in collaboration with the PR team, both on a paid and gifted basis, identifying, briefing and managing creators aligned with our hotels and restaurants in London
Frequently visit our London hotels, bars and restaurants to capture engaging video content via iPhone and camera for Instagram Reels
Monitor, analyse and report on the performance of the social media platforms
Use data-driven growth tactics to increase social engagement and audience
Share a monthly social report
Input into ad hoc reports for team projects and key events
Support the PR & Marketing team in photo and video shoots, and support the wider PR & Marketing strategy, including promoting experiences and events
Work with third parties (such as Design Hotels, Mr & Mrs Smith and drinks partners) on collaborative content
Continuously monitor and engage with social media conversations about Firmdale Hotels, proactively engaging with accounts including key contacts such as journalists and travel agents
Location and Hours:
9am to 6pm Monday to Friday, based at our Head Office in Soho
Comfortable working on-site across multiple hotel locations and maintaining a visible presence to embody and represent the brand
Monitor and engage with social media channels, albeit briefly, during weekends as needed to maintain timely responses and brand presence
Occasional evening work to oversee shoots, events or create content
Reporting to:
Head of Marketing and Head of F&B Communications (on hotels and restaurants, respectively)
Requirements:
Genuine interest in social media, digital trends, and hospitality
A minimum of five years' experience working in social media within the luxury, lifestyle or hospitality industry – F&B experience a bonus
A roster of industry and influencer contacts
A strong understanding of the social media industry and platforms, and the ability to embrace new features to drive engagement – Instagram, TikTok, LinkedIn and Facebook
Track record of growing social media accounts
Professional experience managing a social media calendar and the use of scheduling tools, with proficiency in reporting across different social media channels (either via the native platforms or third-party reporting tools)
Proficient with an iPhone and passionate about content creation
Highly organised with the ability to prioritise effectively while managing a high-volume workload